Marketing & Sales

How to use this course

Introduction

What is email marketing and why is it important

What is opt-in marketing

What are lists and subscribers?

What is an opt-in form?

What are autoresponders?

Laws and regulations you must know

Email Marketing Basics

All about autoresponders

A quick review of GetResponse

All about SMTP services

A quick review of sendgrid

Tools for Email Marketing

Create a squeez page

Incentivize your subscribers

How to find products to give away

How to setup a good welcome email

Single opt-in vs. Double opt-in

Start Getting Subscribers

Social Media Traffic

Content traffic

Youtube traffic

What are solo ads and how to use them

Using Google leadgen ads

Using Facebook leadgen ads

How to Get Traffic to Build Your List

Write great headlines

Write compelling emails

Call to actions

Provide value before you sell

Segment lists based on interest

Engage Subscribers

Setting up DKIM and SPF on your domain

Avoid using spammy words

Personalise your emails

Segment your lists

Use surveys to improve engagement

Split testing emails

Improve Your Response Rates

What is mail sequence

How to create an effective email sequence

Mail Sequences

Personalise your emails to get more opens

Maintain high open rates to inbox

Clean your email lists frequently

Avoid spam traps

Avoid Gmail promotion and spam tabs

Tips, Tricks, and Warnings

Conclusion

Learn Digital Marketing is a brand by Sales Hero (Pty) Ltd. With Digital marketing becoming an essential part of any business's success. With more and more people relying on the internet to make purchasing decisions, entrepreneurs and companies need to have a strong online presence to attract customers.As a result, we thought it would be useful to build out courses that enable you and your business to take advantage of this opportunity so you can offer this as a service or to benefit your own company.Businesses of all sizes looking to hire professionals who have expertise in this field and we are hoping that these digital marketing courses that provide you with the knowledge and skills needed to succeed in this field.

Master the art of segmentation, personalization, and automation, you can create targeted and engaging emails.

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